Digital marketing is the process of using digital technologies to promote and market products, services, and brands. It involves using search engine optimization (SEO), social media marketing, content marketing, email marketing, and other digital channels to reach customers. With the rise of digital technology, businesses have had to adapt their strategies in order to stay competitive. SEO has become an integral part of any successful digital marketing strategy as it helps businesses rank higher on search engine results pages (SERPs). SEO techniques such as keyword research, link building, and content optimization can help businesses improve their visibility online and increase their website traffic.